Of these groups, by far and away the most popular decision making models are those of the rational category.
Rational models have a series of sequential steps that involve a thinking process where various options are rated according to potential advantages and disadvantages. The highest scoring option is considered to be the optimum one.
There are many adaptations of this idea and the following are a few of the most popular decision making models of this category. 5, 6, 7 etc. step decision making processes, decision matrix analysis and SWOT analysis. Some of the most popular decision making models used in business are those already listed as well as Pareto Analysis, Critical Path Analysis and Decision Trees.
This has a variety of names including decision grid, problem selection grid, Pugh matrix and solution matrix. It is used to evaluate and prioritize a list of options against a list of criteria. The highest ranking option is the 'best' solution.
You can use an online version here...
These are some of the most popular decision making models for several reasons. In our culture we give great importance to thinking and less to the wisdom of our physical systems.
The rational models are all about cognition and understanding and we like understanding. We like to believe we can get a handle on life, the universe and everything. We want to know the future, so we can settle back and relax. The most popular decision making models give us the illusion that we are doing just that!
They are also the most popular decision making models because they are easiest to teach and to learn. They are the commonest models in our teaching establishments and up until recently were the model of choice in the armed forces, although they have realized their limitations and are now introducing intuitive models.
And have you ever asked yourself why there might be so many of the rational models? Because no one of them works with any consistency!
A variant is to consider the situation from 6 people's perspectives, e.g., client, supplier, worker, sales person etc.
Although not one of the most popular decision making models known, Gary Klein's recognition primed decision making model is important to include here. He suggests that his model describes how people make up to 90% of their decisions!
Check out how to use this model for yourself...
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